2012 Social Media Goals

Remember: Social media is not the only marketing for your business. Did you have a marketing plan for 2011? If you did, now is a good time to review it and assess the goals you achieved. Was social media a powerful influence in achieving your 2011 marketing goals?
"Focus" is your 2012 social media strategy! Just because you are an active member of LinkedIn does not mean you have a social media plan or strategy. Now is the time to set SMART goals for social media. Determine what you want to have accomplished by this time next year. Do you want to increase your connections on LinkedIn? By what percentage?
By setting goals and objectives for your social media campaign, you’ll have taken the first steps that thousands of businesses fail to take before they start using social media." by Quantum Marketer

Why And How To Set Goals And Objectives For Your Social Media Campaign

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