If you are reading this ezine on your mobile device then you are not the only one. Which leads to the question: Is YOUR company newsletter optimized for mobile devices?
Average percentage of subscribers reading email on mobile devices - by Daniel Burstein, Director of Editorial Content, MarketingSherpa.
“‘Engagement level and experience for recipients can be a lot different on mobile as opposed to traditional email clients. So we have to create our content differently and format it differently than we have been for the last 10 years.’
That quote comes from the benchmark survey for the MarketingSherpa 2013 Email Marketing Benchmark Report, where we asked marketers …
Q: Approximately what percentage of email subscribers read your organization’s emails on mobile phones?”