Red Bull, Coca-Cola, Victoria Secret and Oreo are four brands with very popular pages on Facebook. Each brand page has more than 17 million fans, in fact, Coca-Cola has more than 37 million fans. How did they do that?
Kevin J. Allen explains in his article, How four brands manage their wildly successful Facebook pages, "Brevity is the soul of building your fan base; Strong content paves the road to becoming a lifestyle brand; Give your fans ownership; If you've got it, flaunt it."
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