Category Archives: Association Administration

Marketing the CASL Way: How to Work within the New Canada Anti-Spam Legislation

By Javed S. Khan When it comes to marketing, you know how valuable your list can be – especially your email list. It is the key to nurturing prospects and getting more business in the … Continue reading

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Have You Ever Experienced ‘Team Bonding’?

Fast forward and imagine this time NEXT year. Will you have met all the goals for 2014 set by your company? True success is achieved by cultivating positive and healthy relationships among co-workers. In the … Continue reading

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Don’t Forget ‘Innovation’ Is a Key To Success

As the year 2013 winds down, it is time to identify projections for next year. In the past, companies encapsulated a select group of employees in a think tank to harness ‘innovation.’ Today, if companies … Continue reading

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Use the 4th Quarter to Refine Your Skills

We knew this moment would arrive and here it is: the bottom of the fourth quarter. Believe it or not, ‘panicking’ is not necessary. “The last six weeks of the year represent almost 10% of … Continue reading

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Do You Know ‘Why’ Your Competition Won That Account?

Which competitors are hurting you the most, and why? When managers understand the answers to these questions they can position the company and maximise its strengths to compete more effectively. The answers allow managers to … Continue reading

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‘Leadership’ and ‘Management’ Are Not the Same Thing

As we approach the middle of the fourth quarter for 2013, it’s time to assess quarterly and annual goals. It might be time to make one final push in an effort to achieve those goals. … Continue reading

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How Do You Cope With ‘Corporate Denial’?

‘Denial’ is a commonly used defense mechanism that we often recognize in others before acknowledging we are doing the same thing. Are you able to recognize the signs of ‘corporate denial’? Here is an example … Continue reading

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Does Your Company Appreciate You?

Regardless of your role in the company, it is nice to feel appreciated by the people you work with. Expressing appreciation does not have to be elaborate or public all the time. Sometimes a simple, … Continue reading

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“Knowledge” Will Increase Sales

In today’s consumer climate, knowing “how” to sell something is not enough. Reviewing a spec sheet for a product will not take your sales to the next level. If that is your approach, you might … Continue reading

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Is It Time to Upgrade to Windows 8?

For small business owners and entrepreneurs, upgrading a computer operating system can be a significant investment of finances, time, and resources. How do you know when to upgrade? First, read about the new operating system, … Continue reading

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