“How B2B Marketers are Benefiting from Facebook” is a simple and easy to read case study. You should take a quick moment to read this article by Louise Julig because it gives you a succinct example of how networking, Facebook, LinkedIn and email marketing work together.
When you are marketing on Facebook and LinkedIn, do you think of them as individual efforts? Julig illustrates how you can leverage your efforts on Facebook to enhance your efforts on LinkedIn.
“But while Facebook may not be your final destination for marketing to B2B customers, it has incredible gravitational pull. Savvy marketers, like the astronauts aboard the Apollo 13 mission, can leverage that pull to take them where they want to go.”
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