Engagement Marketing: Email Lights the Fire, Social Media Fans It

By Javed S. Khan

Your email list is comprised of customers and members who want to hear from your organization and have given you permission to market to them. It’s your job to provide engaging content that keeps recipients opening your messages, clicking on the links contained within, and hopefully sharing your content with others.

How do you get readers to engage? You use your email content to start a dialog and then ask people to comment and share their experiences on Facebook and Twitter, where you can continue and grow the conversation. In other words, you light the fire in your email and fan the flames to full intensity with social media.

Don’t sit back and watch the conversations happening in and around your social media sites. Join in and add your thoughts as well.

About Javed S. Khan
Javed S. Khan is a Local Expert Presenter & Solution Provider with Constant Contact and hosts the ever popular “Best Ever LinkedIn Clinics”. He works with small to medium business owners and associations, teaching best practices relating to email, social media and online marketing, as a means to drive awareness and more revenue.

He is regularly asked to be an Event Speaker and has hosted many event presentations himself. Interested in having Javed at your next event? Please call him at 416-889-6069 or email javed@empression.ca.

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