Imagine while traveling, you want to find a business that someone recommended. How would you find that business? Would you pull out your smartphone and search for the business?
How would you react if the business did not have a website? Does the lack of a website make you pause and wonder why? In the not-so-distant past, “websites” were considered “futuristic.” Businesses who had a website were in the minority. Today, websites are a necessity.
In this moment in time, mobile device compatible websites are becoming a necessity. If your business doesn’t have a website optimized for mobile devices, it’s time to invest.
“’Mobile used to be the future of business,’ Brian Alvey, ‘chief scientist’ at Ceros, says. ‘Mobile used to be a trend. Now it’s the norm.’ The bottom line: If you don’t adapt to mobile and [quickly], you could miss out on a prime revenue-generating opportunity, or even lose customers to competitors who already embrace mobile.”
10 Questions to Ask When Optimizing Your Website for Mobile Users by Kim Lachance Shandrow, Entrepreneur.com.