Is Your Association (or Business) What People Are Interested In?

Audiences everywhere are tough. They don’t have time to be bored or brow beaten by orthodox old-fashioned advertising. We need to stop interrupting what people are interested in & be what people are interested in.” Craig Davis Chief Creative Officer, Worldwide J. Walter Thompson (World’s 4th largest ad agency).
Whether you are producing a print newsletter or an ezine, a print brochure or website, the information being distributed needs to be relevant and useful to your members (or clients/customers). Identify the problems or challenges your members (or clients/customers) are facing today. Offer practical solutions that can be implemented easily. Demonstrate how your association (or business) is the solution for more complex solutions to their problems or challenges. “Be what people are interested in.”
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