Is LinkedIn The ONLY Social Network You Use?

If yes, don’t commit this sin! Each social network has its nuances allowing users to connect. If you limit your efforts to one social network, you are missing opportunities to broaden your reach, even within your target market.

In the article, "The 7 Deadly Sins of Social Media Marketing," Monika Jansen explains, “Sin #7: Focusing on one social media network: Don’t put all of your eggs in one basket, especially when it comes to marketing. If you focus solely on one social network, like Facebook, over others that are open networks and make it easier to reach your audience, you’ll be missing out on valuable opportunities to expand your reach.

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