In the article, Four Digital Marketing Trends to Watch in 2014, George Burciaga identifies “Interactive video experiences,” “Cross-screen marketing,” “Data-driven location-based marketing,” and “Custom content delivery” as trends for 2014.
Will “custom content delivery” be a goal for your company this year?
“Custom content delivery - In 2014, more marketers will understand the value in moving away from purely promotional messaging and instead focus on delivering new valuable content, opening the door for more connective advertising and messaging.
More brands will take on the role of publisher and producer, creating dynamic, content-driven sites that provide information that consumers are looking for. By using predictive data that generates unique content for their audiences, brands will offer a complete experience and build relationships with customers.”