The earth is flat. No one will watch television. Social media is a fad. Yes. It is true. Popular beliefs or widely accepted opinions of critics have been proven wrong and stood the test of time.
What if social media is a fad? Is it truly in the best interest of your organization to pass up the opportunity to ride the social media wave and attract and retain as many members, clients or customers as possible?
“Avoiding social media and not integrating it into your multi-departmental strategies is a dangerous decision because consumers (members, clients) expect it”
Practical Reasons Why Businesses Need Social Media by Austen Mayor
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