Tag Archives: email marketing

Are You in Compliance?

In March of 2014, we shared the article, Marketing the CASL Way: How to Work within the New Canada Anti-Spam Legislation, by Javed S. Khan. Right around the corner, on July 1st, the CASL takes … Continue reading

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Marketing the CASL Way: How to Work within the New Canada Anti-Spam Legislation

By Javed S. Khan When it comes to marketing, you know how valuable your list can be – especially your email list. It is the key to nurturing prospects and getting more business in the … Continue reading

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Email Goes Social: Amp Up Your Word of Mouth Engine

By Javed S. Khan Social networks such as Facebook, Twitter, and LinkedIn have been generating a lot of hype in the last few years as new ways of reaching and communicating with customers. Some organizations … Continue reading

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Are You Reading This on Your Mobile Device?

If you are reading this ezine on your mobile device then you are not the only one. Which leads to the question: Is YOUR company newsletter optimized for mobile devices? Average percentage of subscribers reading … Continue reading

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Engagement Marketing: Email Lights the Fire, Social Media Fans It

By Javed S. Khan Your email list is comprised of customers and members who want to hear from your organization and have given you permission to market to them. It’s your job to provide engaging … Continue reading

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Getting (and Keeping) Permission for Your Email Marketing

This article is courtesy of Javed S. Khan There is increased focus on email marketing, now that the Canadian Anti-Spam Legislation (CASL) is on its way. That means it’s time to take a close look … Continue reading

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Coordinate Your Social Media Efforts to Boost Results

“How B2B Marketers are Benefiting from Facebook” is a simple and easy to read case study. You should take a quick moment to read this article by Louise Julig because it gives you a succinct … Continue reading

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Maximize Your Email Marketing

“A recent study asked consumers which channel they prefer for receiving permission-based promotional messages. A whopping 77% said email. No other channel even scored in the double digits; only 4% of respondents said Facebook, with … Continue reading

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