Tag Archives: Marketing Strategy

Can You Afford The “Free” Offer?

Does your company offer customers something for free? If yes, then you need to calculate how much it costs to give something away for free. Is the free offer earning money for the company, or … Continue reading

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Stop Using “Marketer-Centric” Customer Feedback Surveys

How many times have you been asked to fill out a customer feedback survey? Have you ever filled out a customer feedback survey? Did you feel like your responses would make a difference to the … Continue reading

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Make This 2014 Digital Marketing Trend a Goal For Your Company

In the article, Four Digital Marketing Trends to Watch in 2014, George Burciaga identifies “Interactive video experiences,” “Cross-screen marketing,” “Data-driven location-based marketing,” and “Custom content delivery” as trends for 2014. Will “custom content delivery” be … Continue reading

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Use the 4th Quarter to Refine Your Skills

We knew this moment would arrive and here it is: the bottom of the fourth quarter. Believe it or not, ‘panicking’ is not necessary. “The last six weeks of the year represent almost 10% of … Continue reading

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