Tag Archives: marketing tools

Marketing the CASL Way: How to Work within the New Canada Anti-Spam Legislation

By Javed S. Khan When it comes to marketing, you know how valuable your list can be – especially your email list. It is the key to nurturing prospects and getting more business in the … Continue reading

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Do You Know ‘Why’ Your Competition Won That Account?

Which competitors are hurting you the most, and why? When managers understand the answers to these questions they can position the company and maximise its strengths to compete more effectively. The answers allow managers to … Continue reading

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Video Boosts Your Marketing!

If you have been shy about adding videos to your marketing efforts, it’s time to overcome your shyness. Why? Consider the following statistics shared by John Follis, Small Business Trends.   “People retain 58% more … Continue reading

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Engagement Marketing: Word-of-Mouth Is Still Key

By Javed S. Khan If you want to engage your customers on social media, it will require more than just linking to your Facebook Page or Twitter feed from your newsletter and website — it’s … Continue reading

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How to Leverage PR

Entrepreneurs have to be passionate about their business ventures. After all, if they aren’t thrilled beyond belief with their new business, product, service, etc., no one else will pay attention. There are a lot of entrepreneurs and … Continue reading

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What is Content Marketing?

In its simplest form, content marketing is the information you share with your audience. If you post an article to your blog, offer a free report, publish an ebook, etc., you are producing content that … Continue reading

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