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Tag Archives: mistakes
In his article, The Test That Most Executives Fail, Lee B. Salz describes a hypothetical situation that occurs in most corporations. He introduces a manager and the CEO of the fictional The Magic Mirror Company. … Continue reading
“When a disgruntled customer calls, it’s tempting to use the company as a scapegoat. The sales rep has the personal relationship with the customer, so it’s easier to deflect blame to the employer and try … Continue reading
“Another common mistake on the first conversation with a prospect is to assume that the customer is ready to buy from you.” ~ Gregg Schwartz, Don’t Get Too Excited: 4 Reasons Why Passion is the … Continue reading