We knew this moment would arrive and here it is: the bottom of the fourth quarter. Believe it or not, ‘panicking’ is not necessary.
“The last six weeks of the year represent almost 10% of your total selling time for the year. Don’t allow your team to approach this time of year as hopeless. Create a Go to Market Strategy that produces quick wins to show your team that the holidays are a time to refine their skills and their effort is not wasted.” ~Avoid the Holiday Slump-8 Proactive Go To Market Strategies by Scott Gruher, Managing Consultant at Sales Benchmark Index.