If you have been shy about adding videos to your marketing efforts, it’s time to overcome your shyness. Why? Consider the following statistics shared by John Follis, Small Business Trends.
- “People retain 58% more with both visual and auditory stimulation according to Forrester Research.
- 59% of senior executives prefer to watch video instead of reading text and 80% are watching more online video today than they were a year ago.
- 52% of consumers say that watching product videos makes them more confident in their online purchase decisions.”
Click here to read the full article, “7 Reasons Why Video is Now the Fastest Growing Online Ad Format.”
Don’t let shyness prevent you from making videos. Remember, a PowerPoint presentation can be converted to a video with voice over and music. You can use Jing and Screencast to record and share a video demo of information on your computer or in a web browser. For example, demo where to find information for membership on your association website. You can use Animoto to create videos from images on your computer. There are a multitude of video creation and editing apps for your smartphone or mobile device.
Now is the time to boost your marketing with video!