In its simplest form, content marketing is the information you share with your audience. If you post an article to your blog, offer a free report, publish an ebook, etc., you are producing content that markets your business, product or service.
The content you create and publish is a powerful marketing tool. You are sharing your knowledge and building the “know, like, and trust” factor with your potential (and current) clients. As we move into the second quarter of the year, focus on implementing or reviving your content marketing strategy.
“Apply the same standards to your online content as you do to the rest of your business. While effective content generates and nurtures leads, poorly executed content can have the reverse effect and actually damage your brand, causing you to lose readers and business.” ~ Katherine Duncan, How to Spread the Word Through Content Marketing.
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