Which Social Network? There Are Too Many…

Frequent invitations to join a social network can be overwhelming. How do you know which networks to join and which ones to take a pass? The answer is where is your target audience? For example, if your audience is using LinkedIn then you need a presence on LinkedIn.
 

Only create channels that enhance the brand message without diluting it. And make sure you have the capacity to keep all the channels relevant.” Says Brian Solis, principal of Altimeter Group, a leading research-based advisory firm. Brian is also the author of the all-new Engage! an award-winning guide for businesses to build and measure success in the social web. 

 
Read more: 
14 Best Practices For Long Term Social Media Success

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