Why Do You Have a Website?

Websites are so common, we take for granted a company will have one. For many companies the website is the gateway to its products and services. When was the last time you assessed your website? Have you ever stopped to think, why do we have a website?

The purpose of your website should be clearly defined in your marketing plan. Knowing and understanding the reason for a website helps you focus your content. This attracts your target market.

Lisa Barone, in her article “5 Things Your Website Should Do” asks, “So are you using your site effectively? Or are you giving off a tone and impression you may not even be aware of?
In addition to Barone’s article, here are a couple of checklists to help evaluate your website.

25-point Website Usability Checklist by User Effect

45 Incredibly Useful Web Design Checklists and Questionnaires by Smashing Magazine

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