Happy November! Yes, there are only two months left of this year! ‘Tis “the-business-plan-strategize-for-2013” season.
What makes a business strategy for a new year successful? One element is to define “success”. For example, “Our company will have a successful year in social media if engagement with connections on social networks increases by 10% per quarter for 2013”. This definition of success can be monitored and tracked. If your business strategy for 2013 has a vague definition of success, such as “increase social media presence”, it won’t have as much impact on your year.
For more tips, read “How To Make A Strategy Succeed” by Scott Edinger, Forbes.com
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