People’s approach to social media used to be “let’s try something new and different.” Now, people approach social media as a ‘must have’ tool in the marketing tool box.
We used to support businesses interested in giving social media a go, because they were curious. Our client base has transitioned to businesses that know they need social media and want their efforts to be successful. We have found Drew Neisser’s advice, in his article 5 Most Common Mistakes in Social Media, to be true.
“Establishing a clear road map for your company is imperative, and an effective road map should assign a purpose to each channel, set up an editorial calendar, create an escalation process for customer complaints and determine staffing needs.”