Is Your LinkedIn Profile “Client-Facing”?

If you have a LinkedIn profile, remember to update your information regularly. Since it is the beginning of the third quarter for this year, now is a good time to review and edit your profile.
Stop treating LinkedIn like an online version of your résumé (“I went to college here, I work at this company, I do this for a job”) and instead make your entire profile what I call client-facing.

Instead of bringing a bullhorn to the virtual cocktail party that is LinkedIn and talking all about yourself, instead mimic the approach of Fix-It Felix from the hit Disney animated movie Wreck-it Ralph.

In the movie, Felix is everyone’s favorite because he carries around a golden hammer and fixes his customers’ biggest problems. If you reframe your profile in the same way, you’ll make it clear/easy/fast for your ideal audience to understand who you are and what you can do for them.”
~John Nemo, 9 LinkedIn Marketing Tips From the Pros.

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